WOOOBA · SPORTWorld One On One Ballers Association
What is WOOOBA?
The home for everyday players
🏀 What Is WOOOBA? — Seek. Challenge. Play.
The Platform
WOOOBA is a real-time global map of pickup games, players, courts & pitches — a player's ecosystem for grassroots basketball and soccer, driven by your PlayerProfile.
"The next LinkedIn, but for social sports."
Healthy social media aimed at offline play — brands engage and reward everyday players organically, and machine-learning matching connects people of similar ability.
Organise a Game in Seconds
1
Create a game · repeat weekly
2
Choose a court or pitch · global map
3
Invite ballers · any skill level
4
Players join & pay · via the Wallet
5
Randomise sides & play · share highlights
Feature Set
How To WOOOBA — Run A Pickup Game
1Set up
2Choose a pitch
3Invite players
4Players join
5Pick sides
How To WOOOBA — Basketball Flow
1Create game
2Choose a court
3Free or Pay n' Play
4Invite players
5Players join
● Product-market fit — live today: Reading Rockets (UK)
Recurring weekly men's & women's games already transacting on WOOOBA. The UK isn't a projection — it's proof the engine works.
In the app right now — the actual game tile: "Reading Rockets's female Back to Basketball" · Mon 19:45–20:45 BST · University of Reading Sports Park · Ask to join for £7.50 via the Wallet · 10/12 spots · ages 18–35 · all abilities welcome · organised by Reading Rockets Basketball Club
● Product-market fit — live today: Bristol Flyers Community (UK)
A live Bristol pickup-basketball community powered by WOOOBA, with weekly sessions, venues, player discovery and in-app joining.
Live community site: bristolflyers.woooba.games · Adult pickup, youth, women's and wheelchair basketball sessions · Bristol venues · join games through WOOOBA
NBA — Rollout to millions of grassroots players
In discussion — a revenue-share and equity-based partnership.
#1 pickup basketball app in Reading, England
105 UK facility-network basketball sites
NPR featured (2024)
$70B TAM · $3.6B SAM (60M players USA/UK)
🚀 Upcoming Features — Helping The World Play More Soccer, More Easily
1
Groups & MembershipsOrganizers can create their own groups — free to join, or pay-to-join.
2
Subscriptions or Pay & PlayOrganizers can offer recurring subscriptions to players, or simple one-off pay & play to their games, or games within a Group.
3
"Who's Got Next"Pickup games that do not have or need an organizer (random gatherings) can be run through WOOOBA's Who's Got Next feature.
4
Community PitchesCreate, edit, describe and publish public soccer pitches directly on the WOOOBA Map.
5
Permission LevelsOwners & organizers can delegate managers/coaches to create games on the owner's account — without access to the Wallet.
6
GoalpostsA useful community feed that players use via their WOOOBA "PlayerProfile" — not just a photo stream, but match recaps, pitch reports (surface, lights, parking), tips & ideas for playing, and "looking for players" or open-to-join kickabouts.
7
WOOOBA AssistSupport the causes you care about, automatically. WOOOBA already donates 1% of profit from every booking or game to partner charities, straight into their WOOOBA Wallet. With Assist, set it up once in your Wallet, choose a charity, and add your own support every time you play, every time you host, or every month.
🏆 Backed At The Highest Level
WOOOBA solves an important mass sports participation problem, the revenue model is geared to scale quickly, and Dan and his Team are the right, relentless, multi-talented team to grow it globally.”
Richard Scudamore — CEO / Executive Chairman, Premier League · 1999–2018
Ran the Premier LeagueTwo decades · CEO & Exec Chairman
Role at WOOOBABoard Advisor & angel investor
Independently reportedNPR / Ideastream Public Media · 2024
🎥 In Their Own Words
🏀 Who Is WOOOBA?
A team of 17 ballers, builders & operators with an average of 15 years' experience in their skill set, each — product/UX design, engineering, fintech & soccer/hoops — behind Seek. Challenge. Play.
Executive
Daniel
CEO · Product
Christopher
CTO
Kim
CXO
Richard Scudamore
Board Advisor
Joe
CMO
Paul
CFO · Football
Product & Engineering
Kelsey
Lead Product Design
Radhika
Lead UX
Taras
Head of Fintech
Fahd
Lead Backend
Ashish
Sr. iOS
Ali
Sr. iOS
Rob
Lead Android
Dimitry
Sr. Android
Bryan
Sr. Full Stack Dev
Deniz
Sr. Full Stack Dev
Chaqib
Sr. Full Stack Dev
📰 In The News
With help from overseas, Oberlin-based app WOOOBA aims to change sport
"Dan was just there going, 'I'm going to build an ecosystem. I'm not just building an app, I'm building a community. I'm building participation.' And I really identified with him." — Richard Scudamore, former Premier League chairman & WOOOBA angel investor
Read the full story on Ideastream →🇺🇸 USA Forecast — The First Three Years
24,834
Communities �� Yr 3
496,676
Players · Yr 3
$29.2M
Yr-3 ARR · Run-rate
$132M
Yr-5 US Target
Combined US ARR run-rate · 🏀 75% basketball ($21.9M Yr 3) · ⚽ 25% soccer ($7.3M Yr 3)
Unit of expansion1 region = 200 communities
Per region$235K ARR · 4,000 players
Launch goalNov 2026 · 1 region live
Scale path~124 regions Yr 3 → ~561 Yr 5
● $0 paid CAC — partnership-led
Quantified pipeline of $20M addressable ARR (US Youth/Adult/Club Soccer, AAU at 8% capture) — none baked into the forecast. Soccer Mates Brooklyn (~8,000 members) committed to migrate in 2026.
One model, twelve nations.
From a proven UK base to $640M ARR · Global 5-year model
12
Countries
544,080
Communities · Yr 5
10.9M
Players · Yr 5
$640M
Global ARR · Yr 5
📈 Global ARR Trajectory
⚙️ The Model
Per community / month$98.05
Unit20 players · 8 games · $0.50
MilestoneNov 2026 · scaled
Growth+15%/mo → taper 2%
Sport mixReal, per country
Acquisition$0 paid CAC
💰 Bear / Base / Bull — Year 5
Bull
$434M
68% margin
15% growth · lean cost
Base
$147M
38% margin
15% growth · full headcount
Bear
$30M
32% margin
10% growth · lean cost
Bull/Base flex cost (both $640M revenue); Bear flexes growth (10%/mo → $94M revenue). Compounding is rate-sensitive: 10% vs 15% lands Year-5 revenue at ~15% of base. Even the bear case is profitable at $30M net.
📊 Addendum — FIFA World Cup 2026™ Participation Research
Market size alone is a poor guide for participation strategy. Kinetica Group's host-city research (with Youth Sports Business Report) shows lasting participation legacy depends on where demand exists and how markets behave — demand varies dramatically between neighbouring communities (Queens, Orange County, Iztapalapa), so investment should follow local opportunity, not administrative boundaries. Four "Participation Growth Archetypes" emerged from the analysis:
Precision Engagement
Boston · Philadelphia · NY/NJ · Mexico City
Convert potential demand through highly localized engagement
Growth Corridor
Kansas City · Atlanta · Seattle
Expand participation alongside population growth
Scale & Diversity
Dallas · Houston · Miami
Prioritise diverse opportunities across large metro areas
Network
Los Angeles · SF Bay Area
Coordinate multiple interconnected participation ecosystems
| Host City | Youth Interested in Soccer | Annual Opportunity | Archetype |
|---|---|---|---|
| New York / New Jersey | 230,591 | $149M | Precision Engagement |
| Los Angeles | 227,320 | $133M | Network |
| Mexico City | 105,151 | $28M | Precision Engagement |
● Why it matters for WOOOBA
Equally large markets need entirely different approaches — NY/NJ and Mexico City share an archetype while LA behaves as a network of ecosystems. Growth is won neighbourhood by neighbourhood: exactly the community-level unit WOOOBA's model is built on.
Research: Kinetica Group · with Youth Sports Business Report · FIFA World Cup 2026™ host-city series · Inquiries on data insight for your business: Malcolm Mizen
🌍 Markets & 5-Year Outcome by Country
| Country | 🏀 Bball | ⚽ Soccer | Mix | Start | Yr5 Comm | Yr5 ARR |
|---|---|---|---|---|---|---|
| 🇬🇧 United Kingdom | 2.0M | 11.0M | 15% | 200 | 112,181 | $132M |
| 🇩🇪 Germany | 1.8M | 7.0M | 20% | 140 | 78,527 | $92M |
| 🇯🇵 Japan | 3.5M | 5.0M | 41% | 130 | 72,918 | $86M |
| 🇫🇷 France | 2.5M | 5.0M | 33% | 120 | 67,309 | $79M |
| 🇪🇸 Spain | 2.0M | 4.5M | 31% | 100 | 56,091 | $66M |
| 🇮🇹 Italy | 1.5M | 4.5M | 25% | 90 | 50,482 | $59M |
| 🇦🇺 Australia | 1.3M | 1.9M | 41% | 50 | 28,045 | $33M |
| 🇨🇦 Canada | 1.4M | 1.5M | 48% | 40 | 22,436 | $26M |
| 🇧🇪 Belgium | 0.4M | 1.4M | 22% | 30 | 16,827 | $20M |
| 🇬🇷 Greece | 0.6M | 1.1M | 35% | 30 | 16,827 | $20M |
| 🇳🇱 Netherlands | 0.5M | 1.5M | 23% | 30 | 16,827 | $20M |
| 🇩🇰 Denmark | 0.1M | 0.6M | 20% | 10 | 5,609 | $7M |
"WOOOBA Sport will grow into a multi-billion dollar
force for good."
force for good."
Dan Lane
CEO, Head of Product · WOOOBA Sport
Now, go play some ball.
Methodology: Participant figures are estimates on a total-participation basis (national federations, Sport England, FIBA, FIFA; 2023–2026) and carry error bars. Only the UK is live today; the other eleven are modelled expansion. Growth is 15%/month for two years then a linear taper to 2% by month 60, applied to a market-scaled milestone — every country curve is a target trajectory, not a guarantee. Figures are revenue / gross profit (100%-margin game fees via the Wallet + top-up/cash-out fees); operating costs sit below this line. The P&L uses a stepped cost model: founder salary + sweat equity today (near break-even in Year 1), with paid headcount scaling to a real 12-country organisation by Year 5; three cases bracket the outcome — Bull (15% growth, lean cost, $434M net), Base (15% growth, full headcount, $147M net), Bear (10% growth, $30M net). Compound growth is highly rate-sensitive; all inputs editable. All figures USD.